SBNC Website Analytics

Understanding Our Members' Digital Behavior

Data-Driven Insights from Website Traffic Analysis

November 6-13, 2025 • 554 Active Users • 6,627 Pageviews

What We Measured: November 6-13, 2025

Key Metrics

554 Active Users
18,463 Total Interactions (avg 33 per user)
6,627 Total Pageviews across 645 pages
817 Event Calendar views (12% of traffic)
408 Member Logins (returning members)
74% Form completion rate

Key Findings

Top 10 pages = 43% of traffic
Event-related pages dominate usage
Members return frequently (logins prove it)
Traffic: 58% direct, 25% search

Top 10 Pages (43% of All Traffic)

SBNC Website Traffic: Simplified View

6,627 Total Pageviews

Long Tail (pages 11-645) 27.0%

Event Calendar 12.3%

Events & Registration 13.1%

Homepage 9.8%

Login Page 6.2%

Admin & Members 6.7%

Content & Info 3.8%

SBNC Website Traffic: Two-View Analysis

Overall Distribution

Top 10 Pages 37%

Pages 11-100 37%

Long Tail (101-645) 26%

Beyond Top 10 (57%)

Long Tail 42%

Event Registration 28%

Admin & Members 19%

Content Pages 11%

SBNC Website Technology Breakdown

Last 28 Days (Oct 20 - Nov 16, 2025) | 554 Users

Operating System

Windows 34%

Macintosh 30%

iOS 28%

Android 6%

Other 2%

Browser

Chrome 55%

Safari 34%

Firefox 5%

Edge 4%

Other 2%

Device Category

Desktop 65%

Mobile 33%

Tablet 2%

Critical Gaps & Future Tracking

Current Blind Spots

We have no data on app usage
Member vs. Non-member behavior
Navigation pain points
Event to Registration conversion
Usage differences between membership levels

Future Measurement

User flow analysis
Member status tagging
Exit page tracking
Search query logging

Next Steps: Implement enhanced tracking to understand member behavior patterns and identify conversion opportunities