SBNC Logo

SBNC Website Analytics

Understanding Our Members' Digital Behavior

Data-Driven Insights from Website Traffic Analysis

November 6-13, 2025 • 554 Active Users • 6,627 Pageviews

What We Measured: November 6-13, 2025

Key Metrics

  • 554 Active Users
  • 18,463 Total Interactions (avg 33 per user)
  • 6,627 Total Pageviews across 645 pages
  • 817 Event Calendar views (12% of traffic)
  • 408 Member Logins (returning members)
  • 74% Form completion rate

Key Findings

  • Top 10 pages = 43% of traffic
  • Event-related pages dominate usage
  • Members return frequently (logins prove it)
  • Traffic: 58% direct, 25% search

Top 10 Pages (43% of All Traffic)

SBNC Website Traffic: Simplified View

6,627 Total Pageviews

Long Tail (pages 11-645) 27.0%
Event Calendar 12.3%
Events & Registration 13.1%
Homepage 9.8%
Login Page 6.2%
Admin & Members 6.7%
Content & Info 3.8%

SBNC Website Traffic: Two-View Analysis

Overall Distribution

Top 10 Pages 37%
Pages 11-100 37%
Long Tail (101-645) 26%

Beyond Top 10 (57%)

Long Tail 42%
Event Registration 28%
Admin & Members 19%
Content Pages 11%

SBNC Website Technology Breakdown

Last 28 Days (Oct 20 - Nov 16, 2025) | 554 Users

Operating System

Windows 34%
Macintosh 30%
iOS 28%
Android 6%
Other 2%

Browser

Chrome 55%
Safari 34%
Firefox 5%
Edge 4%
Other 2%

Device Category

Desktop 65%
Mobile 33%
Tablet 2%

Critical Gaps & Future Tracking

Current Blind Spots

  • We have no data on app usage
  • Member vs. Non-member behavior
  • Navigation pain points
  • Event to Registration conversion
  • Usage differences between membership levels

Future Measurement

  • User flow analysis
  • Member status tagging
  • Exit page tracking
  • Search query logging

Next Steps: Implement enhanced tracking to understand member behavior patterns and identify conversion opportunities

1 / 6