SBNC Listens
User Research Project - November 2025
Comprehensive Website Analysis Through 22 User Interviews
About This Project
The SBNC Listens project was initiated to understand member experiences with the Santa Barbara Newcomers Club website. Through 22 in-depth user interviews, we gathered qualitative and quantitative insights to identify critical areas for improvement.
Goal: Identify 7-8 priority pages to improve within the next 2 months, focusing on website-specific issues (excluding mobile app, Jotform workflows, and email systems).
Methodology: AI-assisted transcription using OpenAI Whisper, followed by multi-lens qualitative analysis through 9 design thinking frameworks.
Project By The Numbers
Research Process Roadmap
Collection
Conduct user interviews and gather audio recordings
Transcription
AI-powered transcription using OpenAI Whisper
Analysis
Multi-lens qualitative analysis using design thinking frameworks
Synthesis
Aggregate insights and identify patterns
Presentation
Create actionable recommendations for workshop
Workshop Presentations
Interactive HTML presentations ready for the workshop
Analysis Reports
Multi-Lens Analysis
Comprehensive analysis through 9 design thinking lenses including pain points, opportunities, empathy maps, personas, and journey maps.
Workshop-Scoped Analysis
Filtered analysis focusing specifically on website issues for the workshop presentation.
Aggregated Insights
Initial synthesis of the first 5 interviews, identifying early patterns and themes.
📄 Interview Transcripts (48 files)
Full transcripts of all user interviews in both Markdown and JSON formats.
🎧 Audio Recordings (30 files)
Original audio recordings of user interviews (MP3, M4A formats).
📊 Individual Analysis Files (13 files)
Detailed analysis files for individual interviews.
📸 Website Screenshots
Screenshots of current website pages used in the analysis and presentations.